What's a 360º Campaign?
Turn on the TV and chances are you’ll see a commercial for a soft drink. On your internet homepage, you’ll see a banner ad for that same drink. You’ll see the same imagery and messaging in your social newsfeeds, an ad on a bus stop and in the store on a large banner. Everywhere you go, you are seeing that brand. Li Motion marketers develop 360º marketing campaigns to reach consumers everywhere. Providing a 360º experience is about synergies of messaging. Through print, in-store, digital and social media – “the customer will experience communication no matter where they are, so the only thing you have to think about is leading them through the journey.”
